Our Story:

We are three friends who started this endeavor as a passion project with the hopes that we can continue to establish and grow our brand. We have giant aspirations with a lot of great ideas in fashion that we want to deliver to the world. We have a strong belief that the fast-fashion trend is a tide that will continue to ravage our wallets and our planet. This trend is leading to more and more men buying clothing because of its convenience wearing it a few times before it wears out and then ultimately trashing the clothing for a different trend. We can show men a better way of buying quality products that they will feel great in and wear for years to come. There is a need in the marketplace for a brand to be known for it’s forward-thinking innovation, trend-setting and durability. We aim to do this by accomplishing our mission:

Irwell provides timeless and sturdy men’s fashion staples through intelligent design and thoughtful innovation.

 

 

The Irwell Team:

Trace

White t-shirt lover and tall enough to dunk a basketball but still can’t. Trace helps run the day-to-day operations of Irwell and continues to develop products.

Nick

A film fanatic and design geek who briefly held the world record for listening to Jefferson Starship’s “We Built This City” on repeat for 24 hours straight. Nick oversees all creative and helps drive the vision of the Irwell brand forward.

Ashton

Will run circles around you on the soccer field and in Lord of the Rings trivia. A digital marketing nerd through and through, Ashton helps push Irwell’s marketing efforts forward and get the product in front of your eyes.